Spreadshirt announced today that they are upgrading their digital transfer printing to “Digital Direct”. I assume this is the direct to garment style printing that most other companies are using now, whereas the digital transfer method involved printing the image on a special material, cutting it out and then transferring it onto the garment.

Here’s the email I received:

Soon we will begin to roll out a new digital print technology for Spreadshirt – Digital Direct. This new method will replace our current Digital Transfer printing, which is used in the cases where full-color is required, and quality and durability can be traded off for that, in comparison to Plot Printing. Since the update will affect articles in your shop we wanted to give you some important information before we start the roll out:

- Products that are already designed using Digital Transfer will automatically switch over to the Digital Direct printing method in your account, so you don’t have to recreate the products.

- You will want to check the pricing and your commission though, as Digital Direct print adds $4.50 to the cost of the product, which is $1.50 cheaper than digital images on colored apparel and $1.50 more on white apparel with digital images.

- Digital Direct uses 200 dpi, so your current uploaded digital images may appear smaller when using Digital Direct, as Digital Transfer only requires a dpi of 120. This will be apparent in Designer Shops and depends on the dpi of the original uploaded image.

- We are still continuing to test Digital Direct to eventually replace all products with the new technology. Until then we will continue to use the older Digital Transfer technology if necessary, ie for some products and for printing on sleeves.

I’m curious as to the quality of the printing on the dark shirts, so I plan on ordering a test shirt with my “geek” design to add to my dark shirt review.

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