Word has it that Cafepress has sent out embroidered hats to select shopkeepers with a card stating “A preview of what’s to come”. The hat is a khaki green Alternative Apparel brand.
This is very exciting indeed if Cafepress is planning on offering embroidery along with it’s print on demand service. Check out Rude Retro’s post for photos.

UPDATE: It appears to be a new embroidery technology called InfiniStitch.

InfiniStitch is a new, patent-pending embroidery printing process. It is NOT traditional embroidery. There are pros and cons with InfiniStitch Embroidery.

What our printing process can do that traditional embroidery can’t are:

1) does photos
2) offer an infinite amount of colors of thread
3) no special design talent/designer/file format is necessary
5) no set up fee

So no, this is not traditional embroidery, but it is very cool! (Thanks, UTeez)

Indeed, a quick search of the US Trademark database reveals that Cafepress applied for a trademark on the term InfiniStitch on April 23, 2008. It is described as“…[a] method for applying graphics to cloth and material similar to cloth in a manner that combines printing and stitching techniques with the end result resembling embroidery.” Cool!

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2 Responses to “Embroidery on the horizon at Cafepress?”

  1. UTeez says:

    InfiniStitch is a new, patent-pending embroidery printing process. It is NOT traditional embroidery. There are pros and cons with InfiniStitch Embroidery.

    What our printing process can do that traditional embroidery can’t are:

    1) does photos
    2) offer an infinite amount of colors of thread
    3) no special design talent/designer/file format is necessary
    5) no set up fee

    So no, this is not traditional embroidery, but it is very cool!

  2. not real embroidery says:

    uteez is confused. this is not real embroidery:

    http://img212.imageshack.us/im.....eryog4.jpg

    this is printing (or heat-transfer) onto blank rectangles of white thread. real embroidery shows the thread color, and an image of the design when looking at the back.

    if the thread is “dyed just like traditional embroidery”, the back of the design would not be a pure white color.

    they are buying garments with blank white rectangles on them, and printing onto those rectangles.

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